Waitrose has launched a new range of healthy foods which have been inspired by the ever increasing trend for nutritious foods that are innovative, trendy and of course good for you. Look out for breakfast salads, sorghum and new vegan products from the popular supermarket.
We know that breakfast is the most important meal of the day and the new Eggs Benedict and Eggs Florentine (269 kcals and 281 kcals respectively) breakfast salads are a great source of protein and make a change to the typical ‘busy’ breakfasts of porridge or toast. The breakfast salads contain spinach, red rice, quinoa, egg and dollop of hollandaise.
Soghum, a grain that is being tipped as the new quinoa can be found in Waitrose’s Vegan Grains and Raw Vegetables Salad which as the name implies ticks a few other health trends too. The low fat salad contains raw shredded butternut squash and beetroot and mixed with a vegan raw carrot and miso dressing.
According to Simona Cohen-Vida, Product Developer at Waitrose, ‘What healthy eaters consume in the US, British shoppers will usually follow. There’s a movement towards not cutting down or taking things out of your diet. The best way to keep health intentions on track is to add new ingredients to dishes. By adding this variety, mealtimes remain interesting and help you get natural goodness from your food, with the vegetables making it easier to reach your five a day. All of our new range is either ready-made or ready to cook so they’ll save time in the kitchen too’.
In addition to breakfast salads and sorghum, Waitrose have also responded to customer demands by adapting their stir fry meals with runner beans and broccoli cut into noodle shapes to make dishes lower in carbs. They also now sell quinoa fried rice and are the first UK supermarket to sell fresh wholewheat noodles.
Well done, Waitrose, well done.